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Ernest respects your right to personal privacy. Your privacy is a serious matter and therefore important to us. We at Ernest appreciate the opportunity to interact and do business with you on the internet and are committed to protecting and safeguarding your privacy.

This privacy policy describes our privacy practices. When you use this Web site, register with us, become a Prestige Member or purchase a product online, you are accepting the practices described in this privacy policy and in the terms and conditions for the use of this Site.

You can visit our stores and our Site without identifying yourself or providing any personal information. At certain times, however, we may ask you to provide personal information that will enable us to:

- process and fulfill your order and complete your transaction, when you make a purchase.

- provide you with important product information,

- determine your preferences and interests to improve the quality of our services. 

- provide you with information on special events and contests, and

- provide you with advance notice of new arrivals, promotions and store openings.

When we provide information to you, it may be by e-mail, mail, telephone or other means. We will not contact you with promotional information if you have directed us not to contact you with such information.

Why we collect your personal information?

The reason that we collect information from you, it is to provide you with an interesting, easy and safe online shopping experience. For this purpose, Ernest collects certain personal information from you that it retains in order to facilitate and simplify your subsequent visits and online purchases.

Ernest uses remarketing with Google Analytics  and Facebook Marketing to promote products or services online. Third-party providers, including Google and Facebook, may serve ads on websites.

Ernest and third-party providers, including Google and Facebook, jointly use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to obtain information, optimize and serve ads based on site visits Ernest.ca by Internet users.

Ernest uses, in Google Analytics, data from Google and in Facebook Marketing data from Facebook interest-based advertising or audience data provided by third parties (e.g. age, gender and interests of Internet users).

Users can opt out of Google Analytics for display advertising and customize ads served on Google's Display network via the Ads Settings page.

What does Ernest collect?

We collect limited amounts of your personal information. When you decide to register online, we will ask you for your name, your email address and a password to go with the email address.

If you wish to receive our email, we will also ask you for your date of birth and postal code. Certain information that we may request from you is optional. For example, you do not need to provide us with your date of birth but if you choose to do so it will enable us to notify you of special promotions and offers on or around your birthday. When you decide to make a purchase online, we will collect a billing/mailing address, and the purchase will be included with your information. We will also collect credit card information from you when you pay for the purchase. 

If you wish to receive our newsletter we will also ask for your email, name and name. Some information we could ask are optional.

If you want to receive advertising messages by text messaging we will also ask for your phone number, name and first name. Some information we could ask are optional.

How we use your personal information
The information that Ernest collects is used to provide you with an enjoyable shopping experience. We will use the information to: 

- process and fulfill your order and complete your transaction, when you make a purchase.

- provide you with important product information,

- determine your preferences and interests to improve the quality of our services.

- provide you with information about special events and contests

- provide you with advance notice of new arrivals, promotions and store openings

- process any product returns

- help us identify and address any problems with our Site or services.

- protect the security and integrity of our Site and our business. 

- for our risk management and related purposes.

We will also use the information we collect from you to improve the quality of our services and to adjust our Site and its design to enhance the quality of the experience that you have when visiting our Site. If you decide to subscribe to our email newsletter, we will use your personal information to send you the email. We use your date of birth and postal code for planning purposes and to develop appropriate marketing and promotional material. For example, we may send you special offers on or around your birthday or information about a new store opening in your area.

Ernest does not and will not transfer, sell or rent your personal information to any unrelated third party other than in accordance with this privacy policy.

Your personal information will be available to store staff when you decide to visit one of our stores to enhance and facilitate your shopping experience at the store. 

If we are required by law to disclose or provide access to your personal information, we will do so but only where we are satisfied that such disclosure is required by law.

When you make a purchase online through our Site, we will not retain your credit card information after the purchase has been authorized by the appropriate financial institution. 

Ernest does retain the authorization number provided at the time of authorization in order to deal with credit which might be requested in the event that the purchased item is returned. 

Ernest protects your personal information

Your personal information will be kept confidential. It is stored and processed on computers located in Canada and the United States of America. We use procedural and technical safeguards to protect your information against loss or theft as well as against unauthorized access or disclosure in order to protect your privacy. These protections include firewalls and encryption.

We use Secure Sockets Layer (SSL) technology to protect the security of your credit card information as it is transmitted to us. SSL is the industry standard for secure commerce transactions. It prevents your personal information from being read by someone else as it travels across the Internet. All of your personal information is encrypted, including credit card number, name and address.

While we use reasonable efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit using the Site. Please keep this in mind when providing information through the Site.


“Phishing” is a scam that is employed to steal your personal information. If you receive an unsolicited e-mail from us asking for personal information, do not respond. We will not request your user name, password or personal financial information through e-mail.


A “cookie” is a small data file transferred to your computer’s hard drive that allows a Web site to respond to you as an individual, gathering and remembering information about your preferences in order to tailor its operation to your needs, likes and dislikes. Cookies also enable an electronic retailer like Ernest to keep track of a customer’s electronic “shopping cart” before completing a purchase. When your computer accepts a cookie it does not provide us with access to your computer or any personal information about you other than the information you choose to provide to us.

Most browsers will allow you to remove cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or turn off cookies, certain features might not be available to you and our ability to personalize your experience would be limited.

Cookie Preferences

A special note about children

This Site is not targeted to or intended for use by children. Children under the age of 14 years are not eligible to use this Site unsupervised. We ask that children not provide any personal information without the knowledge and permission of parents or guardians. If we learn that a child under the age of 14 years has provided personal information, we will not use any of that personal information without the consent of parents or guardians.

Contact Ernest

If you would like additional information about our privacy policy or personal information management practices, if you want to access the personal information that Ernest has collected about you or if you wish to update or correct your personal information please contact us by email at customerservice@ernest.ca.

If you have any questions or concerns about the collection, use or disclosure of your personal information or how we have handled your personal information, please contact our privacy officer by email at customerservice@ernest.ca.

9200 Rue Meilleur, 101, Montreal, QC, H2N 2A9

Last revised: April 2024