Discover the Au Noir Brand at Ernest and Express Your Style with Boldness!

Ernest has always focused on strong brands to dress the modern man. That’s why we’re proud to offer our clients the Au Noir collection — a brand whose garments combine style and comfort. This summer, discover what sets these pieces apart and how they can help you create both classic and bold looks!

The DNA of the Au Noir Brand

Founded in 2009 in Montreal, Au Noir designs sophisticated menswear. Initially specializing in high-end shirts, the brand quickly gained recognition with its stylish polos, tailored blazers, and, more recently, its stretch pants.

What makes Au Noir truly unique is the meticulous attention paid to cuts, materials, and finishing details. Its shirts, in particular, are known for:

- Semi-fitted cuts

- Stretch fabrics

- Exclusive prints

- Signature embroidery under the cuff and inside the collar

- Original buttons

- Contrasting cuffs and linings

The result? A subtle elegance with refined originality every time. In addition, the brand’s stretch blazers pair perfectly with shirts from the collection, embodying its spirit for a modern and versatile look.

Au Noir oversees the entire development process — from design to the finished product. In 2019, the brand took a significant strategic step by acquiring Chemise Empire, a century-old Quebec workshop employing over 100 people. This acquisition brought the brand’s vision to life: producing premium, versatile clothing designed and assembled in Quebec.

Across the province, Au Noir is a go-to brand for men seeking a wardrobe that blends sophisticated style, originality, and comfort. It symbolizes elegance with flair — never too tame, never too flashy!

A Closer Look at the Current Au Noir Collection at Ernest

Our model, content creator Matteo Caprio, is seen here wearing a versatile Au Noir outfit whose understated elegance is enhanced by details that make all the difference.

First, the ‘Ritchson’ grey check blazer features a built-in decorative pocket square, as well as contrasting buttons and topstitching. The pocket square adds a refined finishing touch.

Next, the ‘Oban’ striped polo stands out with its stylish zip-up collar and high-contrast printed pattern. Its semi-fitted cut makes it ideal for layering.

Finally, the ‘Winchester’ black five-pocket pants are distinguished by their slim fit and stretch fabric that hugs the silhouette without constricting it.

The Au Noir collection is your ally in creating trendy outfits for any occasion. Let these ideas inspire you:

- For a summer wedding, go with a matching blazer, shirt, and pants for a flawless, polished look.

- For a casual after-work gathering, consider pairing a navy blazer with a T-shirt and dark jeans.

- For a stylish urban weekend, choose a stretch shirt and beige pants (according to Au Noir, beige is the new navy!).

- For a professional meeting or the office, Matteo’s look is spot on!

Complete your Au Noir look at Ernest with stylish shoes and fashionable accessories to suit every taste — from watches and bracelets to ties, pocket squares, bow ties, belts, and more.

Need advice on putting together an outfit for a specific event? The Ernest stylist team is here to help you create looks that reflect your personality and enhance your figure.

Why Buy the Au Noir Brand at Ernest?

When you shop the Au Noir collection at Ernest, you enjoy several advantages. Not only do you get access to a complete and exclusive selection, but you also receive personalized style advice to help you build outfits that reflect your taste.

Many sizes are available in-store. If alterations are needed for the perfect fit — whether for your Au Noir shirt, blazer, or pants — you can take advantage of our affordable in-store alteration services.

Finally, Au Noir menswear pairs beautifully with other top brands available at Ernest, such as Anthony of London and Orvieto, among others.

With Ernest and Au Noir, Dare to Stand Out — Without Compromise

Ready to refresh your wardrobe with versatile, durable, and stretch-friendly clothing that lets you move freely? The Au Noir collection at Ernest is your go-to for style, comfort, and confidence.

Stand out with bold style in both your everyday life and your special occasions with Ernest and Au Noir — the pinnacle of Quebec-style elegance!