Men’s Fashion: What to Buy This Black Friday?
SUMMARY
With its tempting promotions and sometimes “too good to be true” discounts, Black Friday often leads the average consumer to make impulsive purchases. However, taking advantage of the deals to invest in your style (while treating yourself!) is a wise choice. The secret? Choose high-quality men’s clothing that is comfortable, stylish, and built to last.
Precise style. Solid deals.
For Black Friday, Ernest is offering 20% to 60% off EVERYTHING, both online and in-store, from November 26 to 30, 2025.
As specialists in men’s fashion in Quebec, we value sustainable, refined choices for dressing the modern man. In this article, we’ve prepared a selection of smart buys for you. Here are the pieces not to miss!
1- Focus on Timeless Men’s Fashion Essentials This Black Friday
During Black Friday, Ernest encourages you to buy less but better. Remember that on this day, it’s rarely wise to purchase multiple pieces of questionable quality that you’ll only wear once or twice — if that!
Our team of men’s fashion experts offers collections of “safe bet” clothing. To achieve a relaxed style and feel comfortable in any situation, opt for:
- One or two comfortable and stylish coats for commuting or outdoor outings;
- A few chic sweaters or cardigans to keep warm without compromising on style;
Our five featured products:
- Tops suitable for layering, such as t-shirts, casual shirts, overshirts, or quilted sleeveless jackets.
These timeless men’s clothing items are safe investments for your wardrobe. They allow you to mix and match outfits daily while maintaining an effortlessly stylish look. During Black Friday, stock up on these men’s fashion essentials at a reduced price at Ernest!
2- Take Advantage of Discounts to Upgrade Your Work Wardrobe
Now that you’ve found your “basics,” it’s time to consider more refined pieces for work. Casual chic style is perfect for meetings and professional events, as well as after-work gatherings.
To maintain a polished look at the office, treat yourself to a few sophisticated and trendy pieces at more accessible prices than ever during Black Friday:
- A chic, casual sport blazer;
- Stretch chinos;
- Elegant dress shirts.
At Ernest, we love the stretch pants from the brand Au Noir. Available in multiple sizes, the “Winchester” model offers a wide range of colors. Its flattering cut and quality make it very popular with our customers. You’ll see: try it, and you’ll adopt it!
Black Friday sales are the perfect opportunity to buy several pairs of stretch pants — you’ll enjoy having a variety of colors on hand to prepare your office outfits. Expect compliments!!
3- Dare to Add a Few Accessories to Stand Out
On Black Friday, why not complete your men’s outfits with well-selected accessories? Depending on the effect you want, pick an accessory that adds a pop of color to your ensemble, or go for a statement piece that instantly gives your look more character.
With a bit of texture on your wrist, you can easily modernize a classic outfit without altering its essence. Check out our selection of men’s watches and bracelets and find your favorites!
4- Get Inspired by Our Famous Collaborator
A balance between boldness and elegance defines Ernest’s style personality. Our proudly Quebec-based collaboration with athlete Juraj Slafkovsky perfectly illustrates a confident, sporty, and modern style, just like the hockey player himself. Take inspiration from his look this Black Friday and create outfits that will turn heads!
5- Plan Your Holiday Outfits
Black Friday is the commercial event that kicks off the holiday shopping frenzy. Take advantage of Ernest’s Black Friday promotions to get distinguished clothing at great prices, such as:
- A stylish winter coat (quilted leather or wool, for example);
- A beautiful Christmas sweater that everyone will talk about;
- A chic sport blazer to look your best at Christmas and New Year celebrations.
Stylist tip: For a touch of sophistication during festive gatherings, opt for a tie clip or cufflinks.
Looking for the perfect gift for a man you care about — a father, partner, brother, or son? Giving Ernest clothing means offering both style and comfort! Check out our blog post for more gift ideas sure to delight him.
Ernest: Your Fashion Destination for Thoughtful Black Friday Shopping
Black Friday deals are the perfect opportunity to invest in clothing that will last you for years. Make your list of smart purchases and discover our Black Friday selection now at ernest.ca!
Sarah Madejchuk - Marketing & Communications Director
"At Ernest, every blog article is the result of a collective effort driven by a passion for men’s style. Our team—made up of specialists in writing, art direction, and styling—creates content that reflects the essence of our brand: thoughtful, accessible, and always relevant style."
"We believe that every man deserves to feel confident and comfortable in his own skin, and our blog’s mission is to accompany him through life’s key moments—from everyday life to special occasions. This platform reflects our family-oriented approach, our sense of closeness, and our commitment to sustainable, authentic style."
OTHER TEAM MEMBERS:
Nina Say: E-commerce Coordinator
Mauricio Gomez: Senior Graphic Designer
Audrey Morin: Creative Content Designer
See other articles
How should a man match his clothing colors for a smart casual look at the office?
Before putting together an outfit for work, a business meeting, or a corporate event, many men hesitate over which colors to choose. Their main concern? Being either too bold or too plain. A...
Read more
Juraj Slafkovsky x Ernest: style, confidence, and team spirit for the holidays
SUMMARY Effortless elegance The holidays, Slafkovsky-style A natural partnership Confidence, according to Juraj A holiday season filled with confidence and style. Following last year’s succ...
Read more
DISCOVER THE TRENDS
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.